The Travel and Tourism Competitiveness Sub-council (T&TCC) is one of the many sub-councils established by The Egyptian National Competitiveness Council (ENCC) organization. The main objective of this sub-council is to enhance the competitiveness of the tourism sector in Egypt by identifying and addressing the key challenges that it faces.

The vision of T&TCC is to make Egypt one of the most attractive and competitive tourist destinations in the world. To achieve this, the sub-council works to promote the sustainable development of the tourism industry in Egypt, while preserving the country's cultural heritage and natural resources.

In the past, T&TCC has played a vital role in enhancing the competitiveness of Egypt's tourism sector. It has conducted extensive research to identify the key challenges and opportunities faced by the sector and provided recommendations to overcome these challenges. The sub-council has also worked closely with government agencies, private sector stakeholders, and international organizations to implement these recommendations.

One of the key achievements of T&TCC is the development of the National Tourism Strategy (NTS) for Egypt. This strategy provides a comprehensive framework for the sustainable development of the tourism industry in Egypt, and it has been widely praised for its innovative and holistic approach.

In the future, T&TCC will continue to play a critical role in enhancing the competitiveness of the tourism sector in Egypt. The sub-council aims to develop a comprehensive plan for the implementation of the NTS, which will involve the cooperation of both public and private sectors. It also plans to conduct research to identify new trends and opportunities in the tourism industry and to develop innovative strategies to capitalize on them.

The importance of T&TCC lies in the fact that tourism is one of the most important sectors of the Egyptian economy. It provides employment opportunities for millions of people and generates significant revenue for the country. The sub-council's efforts to enhance the competitiveness of the tourism sector in Egypt will not only benefit the industry but will also have positive spillover effects on the wider economy.

In conclusion, The Travel and Tourism Competitiveness Sub-council (T&TCC) is a vital part of The Egyptian National Competitiveness Council (ENCC) organization. It plays a crucial role in enhancing the competitiveness of the tourism sector in Egypt and promoting sustainable development. The sub-council's efforts will undoubtedly have a positive impact on the industry, the wider economy, and the people of Egypt.